94 Celcius

Marc-Alexandre founded 94 Celcius in Montreal in 2017. His background is in biochemistry and pharmacology, and that training shapes how he approaches roasting. Rather than going by feel alone, he uses roast curve profiling on a Probat P12 to map out each batch systematically, tracking temperature changes the way a navigator tracks a route. The goal is consistency: the same cup every time, not just on a good day.

94 Celcius focuses on coffees with traceable origins and works directly with producers and importers who are transparent about their supply chains. They also lean into bold and experimental processing, including co-fermentations and other less conventional methods, which is part of why El Vergel is a natural fit for their lineup. They roast out of the greater Montreal area and sell online across Canada.