Traffic Coffee was founded by Greg Lancot and Jessie Lewin in Montreal, Quebec. Both had always gravitated toward creative work, and when they moved into coffee roasting they brought that same approach with them. They wanted to push back against the idea that coffee is just a caffeine delivery system and show that it could also be fun and worth paying attention to.
Traffic roasts in small batches, which lets them stay close to the farmers they buy from and maintain consistent quality across their lineup. Their sourcing philosophy has two lanes: either they let the varietal do the talking, or they lean into more experimental processing methods. The result is a range that covers a lot of ground, from clean and straightforward to funky and fermented. The Minute Papillon sits in its own category entirely, a decaf built to the same standard as everything else in their catalog.
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